MEDIA SKILLS COACHING AND TRAINING
For decades, people in business, politics, science, the arts and religion have known that the Press (now the Media) is a marvelous way to get one's message out to a variety of general and specialty audiences, and a terrific way to promote oneself. The down-side has been (and always will be) making sure that you and your message don’t come off looking bad. This has evolved further with the rise of Social Media.
More and more people from all walks of life are asked to be interviewed in the various print and electronic media. The skills for being a good interviewee are not necessarily the same as good presentation skills, and even the best stand-up presenter can bomb on TV and radio or podcasts, and especially on video-based webcasts.
Media Coaching is the way to achieving the goal of coming off as personable and informative, and a way to become known as a top expert in one's field.
Learn from Public Speaking & Media Coach Loyd Auerbach:
Active Coaching includes:
Appearing Live on the Web:
Internet chat discussions, podcasts, webcasts and video interviews (via Skype and FaceTime, for example) are actually becoming more common that other media interview opportunities. While many of the same rules for being interviewed by live TV and radio apply, some adaptation is needed, especially for video. Get some tips on how to "behave" in internet chat interviews and discussions, and how to translate your personality to the typed (and transmitted) word, as well as to present your best face on web-based video presentations and interviews.
How do I work with people? Go to my Coaching page to find out!
FREE CONSULTATION: I do offer a free half hour phone consultation to discuss your specific needs and what I can provide. For more on cost, please visit my What's It Cost? page.
Contact me for more information
More and more people from all walks of life are asked to be interviewed in the various print and electronic media. The skills for being a good interviewee are not necessarily the same as good presentation skills, and even the best stand-up presenter can bomb on TV and radio or podcasts, and especially on video-based webcasts.
Media Coaching is the way to achieving the goal of coming off as personable and informative, and a way to become known as a top expert in one's field.
Learn from Public Speaking & Media Coach Loyd Auerbach:
- Reducing your message to appropriate thoughts for delivery in various Media interview settings
- Developing a Press Kit
- Questions to ask when the Media calls
- Considerations: Do you do the interview?
- Handling the various media interviewers and production people
- Television's different show types (news, documentary, entertainment, specialty)
- Television's different interview formats (live, taped, studio, with and without an audience)
- Radio's different show formats (news talk, music & talk, talk show, call-in)
- Radio's different interview formats (live, taped, in-studio or phone-in)
- Keeping your thoughts and emotions together when facing the interview
- Putting your best personality forward: voice, intelligence, delivery, physical mannerisms,enthusiasm, etc.
- Using Humor
- Using anecdotes
- Keeping the audience (in or out of studio) on your side
- Speaking in sound bytes
- How to dress for Live and Taped TV
- Directing the interview: how you can push the interview in various directions (without seeming pushy)
- The Aftermath of Editing: Expectations and Reality when the interview is taped, or when interviewed by print journalists
- How to best follow-up with your contacts
Active Coaching includes:
- Video Interviewing sessions: Taping, reviewing and critique
- Audio Interviewing sessions: Taping, reviewing and critique
- Learning self-assessment techniques
- Do-it-yourself touch up training
Appearing Live on the Web:
Internet chat discussions, podcasts, webcasts and video interviews (via Skype and FaceTime, for example) are actually becoming more common that other media interview opportunities. While many of the same rules for being interviewed by live TV and radio apply, some adaptation is needed, especially for video. Get some tips on how to "behave" in internet chat interviews and discussions, and how to translate your personality to the typed (and transmitted) word, as well as to present your best face on web-based video presentations and interviews.
How do I work with people? Go to my Coaching page to find out!
FREE CONSULTATION: I do offer a free half hour phone consultation to discuss your specific needs and what I can provide. For more on cost, please visit my What's It Cost? page.
Contact me for more information
